...probably stinks. At least, that is my take after visiting literally hundreds of church websites over the past two years. This article was fascinating in two regards: 1) that someone could actually write a PhD dissertation on church websites; 2) that her main suggestion was that links communicate far more than text on a website.
I think that last point is probably right. However, most church websites don't have much in the way of text or links; and they certainly aren't crafted with a seeker or potential visitor in view. How to communicate the ethos of a church, especially to a millennial/X-er seeker, continues to allude most churches (and other organizations, including seminaries, for that matter).